Consilium Media

Traditional Behavioral Targeting solutions will identify a user as ‘IT interest’ based on their surfing patterns. They will then be served a generic IT offer with its corresponding landing page.
By tagging partner sites and overlaying user behavior such as browsing, purchases, shopping cart abandons on top of general surfing behavior on our network, Customadz™ can a deliver a bespoke creative and landing page based on the users’ interests and what other users with similar buying patterns have bought.
Customadz™ can tell that our user did surf on an IT site, but she was simply reading a review on the new ipod and is not interested in general IT offerings. An add can then be served offering ipods and their accessories for example.
Customadz™ works by pulling images, pricing and offers directly from the etailers catalogue using standard XML feeds and inserting these into a custom template supplied by the advertiser. This minimises creative costs and allows multiple product and service offerings to be presented to multiple users.
None of the data collected is personalised (name, address, credit card details) it is simply aggregated non personal data (eg someone on this computer searched for a digital camera then abandoned their shopping cart)